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Business owner? CEO? Managing Director?   Your questions answered here

Frequently asked questions:

What are the benefits of coaching?
Why choose Sara as your coach?
What's the link to Shirlaws?
How can we know it will be value for money?
How does coaching work?
Which coaching model do you use?
How long does coaching last?
Do coaches provide support between sessions?
Can you coach our people off-site?
Who can benefit from coaching?
What do you report back to the organisation about the coaching?
How long are coaching sessions?
What's the difference between coaching, therapy, counselling, training, consulting and mentoring?
Do you have any information that I can give to the people you'll be coaching?
Do you provide any specialist programs?
Sounds great, how much does it cost?

If you'd like more information, phone 07941 015 866 for a personal reply.


What are the benefits of coaching?

Some of the benefits of coaching for the organisation:

  • Focus on what your business needs at each stage of its growth
  • New perspective on your and your competitors' businesses
  • Increased sales or market share and profitability
  • Increased business valuation - especially important for owner-managers wanting to plan for the future
  • The CEO or business founder keeps one step ahead of the business and can think strategically about the future
  • The CEO works more on their business rather than in its day-to-day activities.
  • More repeat business and referrals from your best customers
  • More motivated staff, everyone pulling together for the same purpose
  • Better communication and teamwork
  • More productive working environment
It's amazing how much insight, energy and resolution you can achieve in the coaching environment.

Some benefits of coaching for the individual:

  • Clearer thinking and more strategic focus
  • The coach provides an objective sounding board
  • More creative thinking
  • Better decision making skills
  • Illuminate blind spots
  • Fresh perspective
  • Insight into behaviour
  • Stop procrastination
  • Plan and take action with more clarity and feelings of control
  • Greater efficiency - achieving more, more quickly
  • Improved communication skills
  • More enjoyment in your work
  • Improved health through fewer stress-related conditions.

With Sara the process is enjoyable as well as productive.
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Why choose Sara as your coach?

Sara has a business background (Chartered Accountant and Finance Director) so understands the corporate world.

With Sara, you get a coach who's highly qualified with an internationally accredited coach training, is a member of the ICF (International Coach Federation), is a Certified Trainer of NLP and has a Psychology degree.

Clients also choose Sara because they expect professionalism and great results. Honesty and enthusiasm. Approachability and humour. For more about Sara, click here.
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What's the link to Shirlaws?

Sara works with Shirlaws, one of the biggest business coaching organisations in the UK. Shirlaws also work in Australia, USA, New Zealand, Spain and Dubai. They are expanding into new regions all the time.

She's been coaching since 2003 and has been with Shirlaws since 2007. Sara's clients get even greater benefits from this association with Shirlaws in terms of the insights they get into their business, the speed with which they can make changes and the improvement in their work-life quality.

Sara often works with other Shirlaws coaches. She may call on those with specialist knowledge or skills to best suit her clients' needs. They are a great bunch of people. (Her clients and her Shirlaws colleagues.)

To find out more about her colleagues, in the UK and around the world, click here.
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How can we know it will be value for money?

Sara will always make a free introductory session available to the person considering coaching. This provides an opportunity to experience coaching first hand. What Sara does is to find out what someone wants to achieve from the coaching. Wherever possible you'll allocate a monetary value to this.

It's only worth working with a coach if the value that you're going to get from achieving your outcomes exceeds the cost of the coaching!

Sara's coaching style is to be very focused on what her clients - the organisation and the individual - want to achieve. The progress is reviewed in every session to make sure that the coaching is on track to deliver the results you want.
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Which coaching model do you use?

Shirlaws have developed 20 business frameworks that provide insight into a company's development, strength and profitability. Even with her background as a Chartered Accountant, Sara learnt a lot about business from Shirlaws that her clients can now also benefit from.

With one-to-one coaching, Sara uses a Cognitive Behavioural coaching model. The coaching is generally brief and strategic, focused on outcomes.

She combines all this with NLP Coaching (Neuro-linguistic Programming), a powerful approach for increasing awareness of self and others.

Her style is solution-focused - rather than dwelling on problems, the emphasis is on solutions and the strategies and action steps needed to achieve them.
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How does coaching work?

With a coach you get the opportunity to look at your business, and yourself, differently.

Your coach will ask questions that no-one else is likely to ask. When you have that new perspective, it affects the way you work, the decisions you make and the way you communicate.

You'll get focused on the important things, stop procrastinating, make better decisions, get clear on your strategy before you leap to implementation and so much more.

People rave about good coaching once they've experienced it. That's why Sara provides a free introductory session? so you can experience it for yourself.
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How long does coaching last?

The duration depends on the needs of the company, individual or team, the type of goals they want to work towards, they way they like to work, the frequency of coaching meetings and the financial resources available.

In terms of how long the effects of coaching can last, Shirlaws' approach is for the business skills to be transferred from coach to client. The coaching can therefore continue to have impact in the business long after the formal coaching contract has ended.

The effect of having consistent, objective support from your coach, plus the regular, on-going nature of coaching helps people to make changes they want.

People can also get added benefit from past training courses because, in the coaching, they can explore related issues and become more motivated to implement changes.
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Do coaches provide support between sessions?

Sara can be contacted by phone or e-mail between sessions. This gives the person being coached the opportunity to get extra support or to report in on something they wanted to be held accountable for.

Sara's also more than happy to receive a message about some achievement or success. It's great to celebrate with a phone call.
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Can you coach our people off-site?

We often coach people at their workplace. This is usually the preferred way when we are working with a team, department or even a whole company.

However, many executives benefit from getting away from the office for their coaching. It helps them to stop and think, away from normal distractions. For those people, Coaching Talent's office close to Piccadilly Circus in London provides a convenient location.

Coaching can be also be done effectively over the phone. The option of phone coaching means that the coaching can continue when the person is abroad on business.
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Who can benefit from coaching?

Organisations that can benefit from coaching are those that:
- want to grow their business
- want happier customers that provide more repeat business and recommendations to new clients
- want to gain more market share
- know the importance of balancing commercial considerations with an effective culture to recruit the right people, make the company a great place to work and improve motivation, communication and teamwork.

Individuals who can benefit from coaching:
- commit the time for the sessions on a regular basis
- focus on themselves and welcome challenging questions
- want to overcome any limitations that get in the way of success
- are honest with the coach and are open to receiving honest feedback in return
- review and alter any self-defeating beliefs or behaviours that may affect their
  achieving their goals
- learn how to overcome setbacks, have the courage to step out of comfort
  zones and reach for the extraordinary.
A good sense of humour helps too.

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What do you report back to the organisation about the coaching?

Reporting requirements are agreed up front in a meeting of the sponsor (the person in the organisation whose budget is funding the coaching), the coachee (the person being coached) and the coach.

Sometimes the sponsor wants an update after each session. We are happy to provide a brief summary of what's been covered and agreed action steps. This update is prepared by the coach and the coachee together. Only then will the coachee trust the coach fully and feel free to explore any issue.

Other times the sponsor only wants confirmation that the coachee has attended all the scheduled sessions.

Coaching Talent encourage the organisation to have regular reviews with the person or group being coached to ensure that both parties are receiving excellent value for the investment.
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How long are coaching sessions?

Business coaching usually takes a half or whole day where we are coaching groups at your business location.

Executive coaching can last 2 hours, 1 hour or 40 minutes (on the phone).

Sessions are usually scheduled between ten days and one month apart. This depends on how quickly the company, or individual, wants to make changes.
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What's the difference between coaching, therapy, counselling, training, consulting and mentoring?

Counselling and therapy deal with healing pain, dysfunction and conflict within the individual.

With coaching, you don't have to be ill to get better.

With training, the trainer often has a pre-prepared programme that they deliver to the client.

Consultants too, often have a 'toolbox' which they apply to the client's issues. The skills to do that generally stay with the consultant, rather than being transferred to the client. So the next time the client has a similar problem, they have to get the consultant back in again.

The coach, in contrast, works to her client's agenda and doesn't have a set way of delivering the required result. The client creates the solutions to their business issues through the focused questioning of the coach. The skills to effect similar change in the future are learnt and retained by coachee (whether company or individual).

Mentoring relies on one person sharing their experience and advice with another.

Your coach won't give you advice. Actually you come up with better solutions through questioning and using your knowledge and experience, than from someone else telling you what to do.

Coaching is forward-moving and future-focused. The emphasis is on strategy, accountability and follow-through.

A coach may or may not have experience of your industry - in fact she doesn't really need that - she won't be offering advice. Instead she's an expert in coaching skills and is focused on the person generating their own solutions.

Sara is a qualified counsellor and therapist. But when someone signs up for coaching, coaching is what they get.
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Do you have any information that I can give to the people you'll be coaching?

People who are about to start coaching with Sara can look at the FAQs for coachees page of this website. It contains all the practical information that they need to prepare them to get the best from the coaching.
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Do you provide any specialist programs?

Some clients want a whole coaching programme, others just want one or two or three projects. Shirlaws emphasise choice, which means there are more options than I have room to write here, so contact Sara for more information.

Owner managers of SMEs can attend one or more workshops.

In addition Sara can provide a corporate Smoking Cessation program which helps people to stop smoking, often remarkably quickly and easily. Help to eliminate the 'them and us' attitude of those who huddle outside and those left inside. Increase the health of staff. Reduce absence due to coughs and colds and other smoking-related illnesses.
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Sounds great, how much does it cost?

Cost is negotiable depending depth and scope of the work that you want done and the amount of contact you want with your coach during the process.
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Phone Sara on 020 8866 8620 or mobile 07941 015 866

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